October is National Breast Cancer Awareness Month, and the country  will unite in a sea of pink to support victims and survivors, fund research and talk openly about preventative measures everyone should be taking. Statistics show that approximately one in eight women in the United States will develop invasive breast cancer in their lifetime; in 2015 alone, an estimated 231,840 new cases are expected to be diagnosed.

There are countless ways you can make a difference and increase awareness of this deadly disease. We encourage you to get involved! There are lots of amazing organizations doing great work.  One of our favorite's is Casting for Recovery!  

Casting for Recovery works to enhance the quality of life of women with breast cancer through their unique program, which combines breast cancer education, peer support and the therapeutic sport of fly fishing. The organization offers free fly fishing retreats for women across the country with breast cancer, where they can find inspiration, peace and healing connections with other women who are struggling with the same disease.  CfR retreats focus on improving the quality of life for women with breast cancer through the sport of fly fishing!

Physically, the rhythmic motion of fly casting provides an exercise similar to the ones prescribed after surgery or radiation to promote soft tissue stretching. Emotionally, many woman battling cancer do not seek support outside of their immediate families, but the retreats allow them the opportunity to discuss their pains and fears along with their hopes and dreams with others affected by cancer.

In honor of Breast Cancer Awareness month we have again joined forces with Flyvines and will be promoting their hand braided recycled pink bracelets. Plus our Dusty Rose Fishing Shirt. We are giving back $2 for every bracelet sold and 20% of each fishing shirt! Let us know if you would like to us to make the donation from your purchase in honor or memory of a woman in your life... just include their name in the special instructions with your order.  

Together we can make a difference.  

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