Our mission at Maven Fly is to make women feel good in what they wear, while doing what they love!
Our Story: The idea for Maven Fly was hatched out of necessity and a bit of frustration. Founder Lise Lozelle loves adventure and has been a collector of gear for lots of outdoor endeavors over the years. Fly fishing has become a passion and one that comes with lots of gear. However, there was a lack of clothing that was feminine and fashionable. Everything seemed to be a downsized version of the mens wear, "shrink it and pink it" with boxy cuts and pockets on the chest. After lots of conversations with family, friends and fly fishers it was clear that there was an opportunity to create a line of clothing that was technically appropriate and designed specifically for women. No need to look like you are wearing your husband, partner or fathers shirt. Bottom line, women want to feel comfortable and look good in what they are wearing, while doing what they love! Especially in today's social media world!
With a background in marketing and promotion working for agency, Tracy Locke combine with years in the marine industry at Tempress Products, a family business run by her brother and the added bonus of an entrepreneurial spirit inherited from her father, Lise was inspired go for it! She took on the challenge of building a brand focused on women's outdoor clothing from a talking point to a reality and while the focus is fly fishing, the goal is offer clothing that takes you wherever you want to go!
To bring the vision to life, Lise team up with fashion designer and outdoorsman, Ross Bennett. His designs combine style with an understanding of the female form and the function needed to withstand the elements plus a flare that makes Maven Fly unique! His passion for fashion is contagious and we are lucky to have him. In addition Ross is a busy, making his mark on the world with his own brand The Ross Bennett Collection.
Our Products: Maven Fly clothing marries fashion + function, designed for comfort and to fit a women's body in motion plus stand up to the rigors of the outdoors. We use technical fabrics that are lightweight, water-resistant and breathable with built in UPF. Then add special unexpected, fun, feminine design features like, Swiss dot mesh, Grosgrain ribbon and pockets in all the right places. We understand that women’s bodies come in all shapes and sizes, so with that in mind we’ve tried to build in fit adjustments like Velcro waist tabs and pants that can be worn full length or capri. We have also added extra length to our tops providing good coverage without them feeling bulky and along the way we've learned that longer silhouette looks great on everyone!
We are extremely proud that our clothing is made here in the USA!
We are grateful to our customers and will continue to do our best to offer fun, flattering clothing that fits into your outdoor lifestyle from travel, to a backyard BBQ's, to backwater fishing and beyond...
Tackle the World in style!