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DESIGNED FOR WOMEN
BUILT FOR ADVENTURE
DESIGNED FOR WOMEN
BUILT FOR ADVENTURE

FASHION + FUNCTION

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Maven Fly clothing marries fashion + function, designed for comfort and to fit a women's body in motion plus stand up to the rigors of the outdoors. We use technical fabrics that are lightweight, water-resistant and breathable with built in UPF. Then add special unexpected, fun, feminine design features like, Swiss dot mesh, Grosgrain ribbon and pockets in all the right places.

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Women’s fishing clothing doesn’t have to be a downsized version of the mens wear, "shrink it and pink it" with boxy cuts and pockets on the chest. Every piece of clothing at Maven Fly is technically appropriate and designed specifically for women. Bottom line, women want to feel comfortable and look good in what they are wearing, while doing what they love!

about mavenfly

The idea for Maven Fly was hatched out of necessity and a bit of frustration. Founder Lise Lozelle loves adventure and has been a collector of gear for lots of outdoor endeavors over the years. Fly fishing has become a passion and one that comes with lots of gear. However, there was a lack of clothing that was feminine and fashionable. Everything seemed to be a downsized version of the mens wear, "shrink it and pink it" with boxy cuts and pockets on the chest. After lots of conversations with family, friends and fly fishers it was clear that there was an opportunity to create a line of clothing that was technically appropriate and designed specifically for women. No need to look like you are wearing your husband, partner or fathers shirt. Bottom line, women want to feel comfortable and look good in what they are wearing, while doing what they love! Especially in today's social media world!